For Heads-of · Practitioner

AI transparency and disclosure labelling

Consistent, visible labelling of AI-generated content and AI-driven interactions across every surface a person might encounter them.

  • directive
  • transparency
  • disclosure
  • policy

What it does

Applies a consistent disclosure, a label, a banner, a disclaimer, to chatbots, synthetic media, and AI-generated content wherever a person might reasonably not otherwise know they are interacting with AI.

Where it fits

The direct mitigation for undisclosed-ai-interaction, and increasingly a straightforward compliance requirement rather than a design choice.

Risks this mitigates

The risks this control addresses, ranked by effectiveness.

Framework and clause references

FrameworkClauseTitle
EU AI ActArticle 50Transparency and disclosure obligations